THE MOTOR
May 2nd 2010

|Such a fresh campaign for 1 Degree, a climate change initiative by News Limited (an Australian newspaper publisher). In 2007, they generated 163, 838 tonnes of carbon dioxide. For 2010 they pledged to cut these emissions by 20%, saving 30,000 tonnes of greenhouse gasses – equivalent to taking 7,500 cars permanently off the road. Design Jason Little, creative director at Landor Paris (noteworthy winner of 48 D&AD, NY Type Directors Club and Graphis awards)

Such a fresh campaign for 1 Degree, a climate change initiative by News Limited (an Australian newspaper publisher). In 2007, they generated 163, 838 tonnes of carbon dioxide. For 2010 they pledged to cut these emissions by 20%, saving 30,000 tonnes of greenhouse gasses – equivalent to taking 7,500 cars permanently off the road. Design Jason Little, creative director at Landor Paris (noteworthy winner of 48 D&AD, NY Type Directors Club and Graphis awards)

THE MOTOR
please scroll to the right