THE MOTOR
April 1st 2009
Defy the wind

avantiinout2

|At the AutoRai you can see a beautiful Studebaker Avanti sports car, designed in the early 1960s – within 40 days – by design legend Raymond Loewy. The Studebaker management felt that the company needed a product that would boost its slipping image. The Avanti was one of the first aerodynamic glassfibre cars with special aircraft-type controls. The luxurous interior included ‘a beauty vanity tray that will surely interest the ladies’. Levi Strauss called the car ‘an aerodynamic wedge designed to defy the wind‘.

At the AutoRai you can see a beautiful Studebaker Avanti sports car, designed in the early 1960s – within 40 days – by design legend Raymond Loewy. The Studebaker management felt that the company needed a product that would boost its slipping image. The Avanti was one of the first aerodynamic glassfibre cars with special aircraft-type controls. The luxurous interior included ‘a beauty vanity tray that will surely interest the ladies’. Levi Strauss called the car ‘an aerodynamic wedge designed to defy the wind‘.

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