Client Hoogezand Sappemeer. Project The Motor worked with Id&Ad on strategy, name and identity for a new kind of city. In 1618 peat was found in this area and shipbuilding companies florished along the canals. Today the area is a barren agricultural landscape, that has to be changed into a green living space, surrounded by water and forests.

Id&Ad came up with five concepts: Future – Green – Lee – Best Neighbours – The Seigniory. The Motor designed a big fat moodbook with fake people and fake buildings. Because the main industry in the area is potatoflour of which cardboard can be produced, we suggested to build houses of it, like Shigeru Ban Architects.

To show ‘a pioneer’s soul in harmony with the environment’, we collected all the pioneerplants , that will inhabit the area in the next six years and made several typographical logos and symbols using all plants.

The typographical logo is made of all the pioneer plants that will be planted in the area in the next couple of years.

In the area lies one beautiful little historical village called Kiel Windeweer. We used the landscape with the canal and the different sized captains houses and farms as inspiration for the logo.

Merge between the logo’s of Hoogezand Sappemeer and De Groene Compagnie.

Via vrijstaandmaken.nl a perfect outline illustration of the complete logo was made by artworkers in Nepal.