Client Saenwonen & Woonmij Zaanstad. Design with Peter van Deursen and Alex Scholing. Name Globrands. Project Corporate identity: merge between two housing companies, called Parteon.

The logo may be used in any colour of green. The symbols are placed on a special grid, that allows the user to change the logo in many ways to keep it alive for a long time.

Parteon is located in a famous Dutch area, called ‘De Zaan‘, where traditional wooden houses are painted in all sorts of green.

Several symbols were designed for the logo. They refer to the cliché of what makes a Dutch person happy: ‘huisje, boompje beestje’. The walking man is Parteon’s registered trademark.

Corporate language from business card, to flags, to signage. The corporation houses a lot of low income inhabitants. The playful implementation helps to perk up the neighbourhoud.

Annual report with two covers (front and back).

The bright green service cars, that drive through the area, look friendly and make the brand well-known.