Client Ogilvy One/British Tourist Authority. Art director Rob Severein. Typography Bas van der Paardt. Project Direct Marketing campaign to get Dutch tourists to visit England and Scotland. Envelopes are made with shell sand and have real postage stamps.

Fake diary of a stroller who travels for 3 months through the English country. For weeks we looked for real entry tickets to museums, newspaper from the area, anything… The 16 pages were put together in two days. Awards Silver Echo DMA (USA), Gold USPS Mailbox Award (USA), Gold Esprit (NL), Gold Effie (B).