The Motor works with ambitious organisations, helping them to connect and communicate with their customers. A logo often is the visual start of a brand. As the company’s face, it may conduct love at first sight.

A logo by itself is not enough to make a strong visual brand. Great implementation and smart brand utilities are giving the brand spice, they can create that valuable buzz around the brand and actually make someone addicted to it.

For new brands The Motor also designs the digital and social (inter)face. App KLM/Air France + Intermaris

Concept, text and sketches for a full page column on ‘good design’ for NRC.

and online columns at the newspaper’s website.

A few columns for the weekly lifestyle section of Holland’s most objective newspaper NRC Handelsblad, raising awareness of design for charity, the environment and sometimes just for fun.

Direct Marketing campaign to get Dutch tourists to visit England/Scotland. We created a fake diary about a guy who travelled for three months through the English county. After thorough research, we made all 16 pages in two days. Collage and layout Pam Asselbergs Typography Bas van der Paardt Awards Gold Esprit (NL), Gold Effie (B), Gold USPS Mailbox Award (USA), Silver Echo DMA (USA) Client British Tourist Authority

Material fine white sand, glue, paper cuttings, water-colour, computer

The Motor is the founding mother of the world’s first car culture magazine for women. Women who choose green cars, wild couture and pedal heels plus moving gadgets and the most titillating short trips of the world. Preview http://macchina.nl.