THE MOTOR
January 9th 2019
Beauty appears to be dead. Let’s rethink.

|’Truth is ugly’ according to Nietzsche. While Plato thought ‘Beauty equates truth’. An interesting and also funny book was written by the world’s most famous graphic designer. It’s an explanation and for all promotion of beauty. And what is the most ugly thing? A shit brown rectangle. So what do architects all over the world design… brown rectangles! At Sagmeister’s Instagram account he asks people to send him the most beautiful thing YOU’ve ever made. Book ‘Beauty’ by Sagmeister & Walsh Buy Phaidon

’Truth is ugly’ according to Nietzsche. While Plato thought ‘Beauty equates truth’. An interesting and also funny book was written by the world’s most famous graphic designer. It’s an explanation and for all promotion of beauty. And what is the most ugly thing? A shit brown rectangle. So what do architects all over the world design… brown rectangles! At Sagmeister’s Instagram account he asks people to send him the most beautiful thing YOU’ve ever made. Book ‘Beauty’ by Sagmeister & Walsh Buy Phaidon

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