THE MOTOR
November 8th 2012
Blue for balance in 2013

|March 2011, we* forecasted a hard color of blue to become appraised. RGB-blue absorbs the eye like a cloudless sky, and there is absolutely an optimistic creative value to it. The trend forecasters at Second Sight now signal all kinds of blue coming up, from Democratic-blue to PANTONE’s favorite color. Blue as the future’s symbol of balance & energy. LED election meter Philips Color Kinetics

* right picture article written with Interbrand’s director Patrick Stal, published in Adformatie (Dutch ad magazine)

March 2011, we* forecasted a hard color of blue to become appraised. RGB-blue absorbs the eye like a cloudless sky, and there is absolutely an optimistic creative value to it. The trend forecasters at Second Sight now signal all kinds of blue coming up, from Democratic-blue to PANTONE’s favorite color. Blue as the future’s symbol of balance & energy. LED election meter Philips Color Kinetics

* right picture article written with Interbrand’s director Patrick Stal, published in Adformatie (Dutch ad magazine)

THE MOTOR
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