Case 09
THE MOTOR
NRC Handelsblad

NRConline

I was asked to write a column for the weekly magazine of Holland’s most objective newspaper NRC. The theme was called ‘one good thing. The subject was contextual design for charities, the environment, the revival of traditional family businesses, etc. Client NRC Handelsblad

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The columns are called ‘goed ding’ which literally means ‘one good thing’.

Green

Visual journalism on design that matters.

Macchina

Macchina

The Motor is the founding mother of the world’s first car culture magazine targeting women who choose green cars, wild couture and pedal heels. With back bench interviews, female gadgets and titillating short trips. Preview http://macchina.nl

And once in a while I’ve tested cars with journalist Meike Huber for Bright magazine

British Tourist Authority

pages

Direct Marketing campaign to get Dutch tourists to visit England and Scotland. A fake diary was created about a guy who travelled for three months through the English county. After thorough research, we made 16 pages that were send in bulks of four. Collage/layout Pam Asselbergs Typography Bas van der Paardt Awards Gold Esprit (NL), Gold Effie (B), Gold USPS Mailbox Award (USA), Silver Echo DMA (USA) Client BTA

envelopes

Material fine white sand, glue, paper cuttings, water-colour, computer

THE MOTOR
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