THE MOTOR
January 11th 2012
Dr Oetker – Hero

heromoodboard

|With a fantastic team we worked on the repositioning of Dr Oetker’s FMCG Hero. Through idea co-creation with consumers the researchers discovered a shift from convenience to increasingly conscious lifestyles. And people no longer trusted this 100 year old brand. Hero decided to redevelop and rebrand all products at the same time. We created numerous mood boards for consumer tests so to find out what people buy. The product and the packaging had to be: 1 honest 2 clean 3 say what it is 4 eco-conscious heritage. Client Hero Group Brand propositioning Collaboration with Flare Innovation

With a fantastic team we worked on the repositioning of Dr Oetker’s FMCG Hero. Through idea co-creation with consumers the researchers discovered a shift from convenience to increasingly conscious lifestyles. And people no longer trusted this 100 year old brand. Hero decided to redevelop and rebrand all products at the same time. We created numerous mood boards for consumer tests so to find out what people buy. The product and the packaging had to be: 1 honest 2 clean 3 say what it is 4 eco-conscious heritage. Client Hero Group Brand propositioning Collaboration with Flare Innovation

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