THE MOTOR
October 4th 2012
Wet Betty

|Pentagram Austin hired DJ Stout to design a range of 50 pieces of packaging for Advanced Nutrients manufactures. The DJ came up with names like Big Bud, Wet Betty, Bud Candy, Kushie Kush, Jungle Juice, Piranha, B-52, Overdrive and Connoisseur. The unique names of the products lead to the idea of developing a personality for each package with a visual language that harkens back to vintage product marketing. The manufacturer has a very loyal audience, who probably don’t give a damn what the products look like as long as they do the trick, which meant freedom for the designers. Design Pentagram Illustration Marc Burckhardt

Pentagram Austin hired DJ Stout to design a range of 50 pieces of packaging for Advanced Nutrients manufactures. The DJ came up with names like Big Bud, Wet Betty, Bud Candy, Kushie Kush, Jungle Juice, Piranha, B-52, Overdrive and Connoisseur. The unique names of the products lead to the idea of developing a personality for each package with a visual language that harkens back to vintage product marketing. The manufacturer has a very loyal audience, who probably don’t give a damn what the products look like as long as they do the trick, which meant freedom for the designers. Design Pentagram Illustration Marc Burckhardt

THE MOTOR
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